Thomas Rhett To Kick Off Salvation Army Campaign At Cowboys Thanksgiving Day Game

Thomas Rhett will perform during halftime of the nationally televised Dallas Cowboys game against the Los Angeles Chargers on Thanksgiving Day at AT&T Stadium, kicking off The Salvation Army’s annual Red Kettle Campaign.

The Red Kettle Campaign, which begins on Thanksgiving Day and runs through Christmas Eve, is the largest and longest-running fundraiser of its kind. It raised $147.3 million during the 2016 campaign alone and has raised nearly $2.2 billion since the Cowboys Thanksgiving Day partnership began in 1997. Donations provide shelter and meals for the homeless and hungry and Christmas toys for millions of children, in addition to numerous other social service programs The Salvation Army provides all year long.

“Watching the Cowboys game is such a tradition on Thanksgiving Day,” said Thomas Rhett. “It’s all about being together with family and friends, but this year is going to be a little different for us. I’m pumped that we get to pack up the whole family to go to Dallas for the halftime show…it’s going to be blast and helping do it for a good cause makes it
even better.”

“Thomas Rhett is not only a chart-topping country artist, but also a musician whose commitment and passion for philanthropy makes him a great fit to join the Fight for Good and kickoff the Red Kettle Campaign,” said Charlotte Jones Anderson, executive vice president and chief brand officer for the Cowboys and former national advisory chairperson for The Salvation Army. “Every year, The Salvation Army makes a difference in the lives of millions of Americans. We want everyone to know that their donations truly make an impact.”

The Red Kettle Kickoff halftime show has been nationally televised for all of its 21 years, reaching millions of viewers with the campaign’s message. Rhett is the newest addition to a list of Red Kettle halftime performers, including Eric Church, Luke Bryan, Selena Gomez, Kenny Chesney, Enrique Iglesias, Keith Urban, Daughtry, Jonas Brothers, Kelly Clarkson, Carrie Underwood, Sheryl Crow, Destiny’s Child, Toby Keith, LeAnn Rimes, Creed, Jessica Simpson, Billy Gilman, Clint Black, Randy Travis, and Reba McEntire.

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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