Sony Music Nashville Promotes Jaime Marconette To Assoc. Director, Digital Strategy

Jaime Marconette

Ed Rivadavia, Vice President, Digital Strategy, Sony Music Nashville, has announced the promotion of Jaime Marconette to the position of Associate Director, Digital Strategy, Sony Music Nashville. Most recently Manager of Digital Marketing, Marconette joined the label group in 2014 and will continue to report directly to Rivadavia.

“Jaime has distinguished himself for his unparalleled work ethic and versatility,” Rivadavia remarked. “His mastery of the technical complexities of Sony Music Nashville’s digital platforms and great success and creativity managing the digital marketing strategy for a range of SMN artists makes this promotion well deserved.”

“Thank you to Randy Goodman, John Zarling, Ed Rivadavia and the whole team at Sony Music Nashville,” says Marconette. “It’s amazing to work with such a talented team on behalf of such incredibly gifted artists.”

With his new Associate Director title, Marconette will continue to execute progressive digital marketing initiatives for Sony Music Nashville.

Prior to working with the Digital Strategy team at Sony Music Nashville, Marconette was employed by AristoMedia in Nashville, Tennessee, and before that Stanford University’s Department of Music in Stanford, California.

Marconette, who served on the 2014 board of Nashville’s young professionals organization SOLID and is from Palo Alto, California, holds a Master of Science in Integrated Marketing Communications from Northwestern University in Evanston, IIllinois. He completed his undergrad work with focuses in History and Psychology at The College of William & Mary in Williamsburg, Virginia.

Marconette lives in Nashville, Tennessee, with his wife, Susan, and dog, Oscar.


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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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