John Rich Partners With Eastside Distilling For Redneck Riviera Spirit Line

John Rich and Eastside Distilling, Inc. have signed an exclusive global spirits licensing agreement with Rich’s Redneck Riviera lifestyle brand. 

Production has already begun on the new Redneck Riviera spirits, which are being branded as a favorite for those looking to enjoy a great liquor at the working man’s price point. The line includes American blended, aged, flavored and premium-blended whiskies, as well as vodka and rum. Award-winning distillers Travis Schoney and Mel Heim will craft each recipe using the finest ingredients.

“This is an exciting time for the Redneck Riviera brand,” Redneck Riviera’s John Rich said. “It has always been my goal to have a spirits line, and to be announcing this so young into the company’s launch is such a thrill and an honor. To be able to roll out this custom blend whiskey made in America by some of the top distillers in the country is a big win for us. I love a smooth blend of whiskey and a tight cigar to chill out after a rocking Big & Rich show or just a nice evening at home. This team is hard working and they play even harder, just like we do.” 

The brand will be highly focused on the Southeast initially, with a roll out to the rest of the country in the months to come.

“When I met John Rich I knew right away that we were going to do great business together,” said Eastside Distilling CEO Grover Wickersham. “His energy and drive to succeed is unmatched, and when we saw the tremendous growth that the Redneck Riviera lifestyle brand has made in a short time, we knew that this was the right brand to forge a partnership. The spirits line is an obvious next step to the brand’s line of apparel, boots, food and honky-tonks.”


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Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at [email protected]

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