Houston Livestock Show And Rodeo Launches Digital Ticketing, Secondary Marketplace

Houston Livestock Show and Rodeo will implement a digital ticketing delivery method — Flash Seats digital tickets by AXS — and an official secondary marketplace for RodeoHouston for 2018.

“We are excited to provide Flash Seats to all of our RodeoHouston fans,” said Joel Cowley, Rodeo president and CEO. “The use of Flash Seats and the secondary market will provide better customer service to our loyal season ticket buyers who will now be able to resell their unused seats to enthusiastic fans in a safe and secure environment. This change to our previous ticket resale policy allows us to adapt to new technology and user needs.”

Flash Seats digital tickets allows for an easy transfer of tickets to family, friends and co-workers, and will be the only method of delivery for individual tickets to all 20 RodeoHouston performances in 2018.

Additionally, the RodeoHouston Marketplace will give individual ticket holders a secure online portal where they can resell and purchase Rodeo tickets with confidence, and will provide buyers with the security of knowing that tickets purchased on the RodeoHouston Marketplace are valid for entry. The RodeoHouston Marketplace will open to the public in early December.

Garth Brooks was previously announced as a headliner for the 2018 RodeoHouston. The full RodeoHouston lineup will be announced Thursday, Jan. 4, and tickets for the remaining Rodeo performances will go on sale Thursday, Jan. 11, via rodeohouston.com.


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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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