Zac Brown’s Southern Reel Teams With Propagate

Zac Brown‘s video production company Southern Reel has teamed with content company Propagate. Southern Reel will work alongside Propagate to produce projects for television, film and the digital space.

The first project will include a reality show based on Brown’s lifestyle brand headquarters in Georgia, as the team at Southern Ground take on some of their biggest challenges in custom entertainment.

“Zac Brown is not only one of the most successful country music artists performing today – he has built a thriving lifestyle brand in Southern Ground,” said Propagate Co-CEOs Ben Silverman and Howard T. Owens. “With an emphasis on music, food and distinctive hand crafted products, the natural next step for Southern Ground is television. We look forward to working with Zac and his team to develop content ideas that will appeal to his global fan base.”

“I created my own video production company Southern Reel to bring the true character of the South to life in film, TV and music videos. We are excited to partner with such talented people as Ben Silverman, Howard Owens and their amazing production company Propagate to make amazing things together,” said Brown.




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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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