Big Machine Label Group Names Erin Parker As VP, Strategic Partnerships

Erin Parker

Big Machine Label Group has added Erin Parker has VP, Strategic Partnerships. Parker was previously with Red Light Management’s Brand Partnership arm, New Era, where she headed endorsement deals, sponsorships, content creation and licensing for artists including Luke Bryan, Dierks Bentley, Kip Moore, and Jon Pardi.

Parker began her career at Billboard’s conference and events team in New York City before relocating to Nashville in 2008, with a stint at MAC Presents.

“We are thrilled to have Erin join the team here at Big Machine,” said Mike Rittberg, BMLG Chief Marketing Officer. “Her experience and determination in this space will be a valuable asset to our artists”.

“Music is the most impactful way for brands to tell their story,” said Parker. “I am eager to partner my experience with Scott Borchetta’s innovative vision for the Big Machine Label Group and amazing artists.”


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Category: Featured, Label, Sales/Marketing

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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at

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