UMG Nashville Earns OMMA Award For Digital Marketing Excellence

Pictured (L-R): Tony Grotticelli UMGN; Ryan Carter Parachute Media; Heather Vassar UMGN; Sam Frawley Parachute Media; Dawn Gates UMGN; Kristin Knight Parachute Media; and Elise Kelly Parachute Media

The UMG Nashville Digital Marketing team recently earned their first-ever Online Marketing Media and Advertising Award for Josh Turner’s Deep South Instagram takeover campaign.

Partnering with Parachute Media, UMG engineered the award-winning initiative that consisted of a six square Instagram takeover of Josh Turner’s Deep South album cover, in which each square played a video that highlighted a unique aspect of his new record. The campaign helped boost the album to a No. 1 debut on Billboard’s Top Country Albums chart.

UMGN’s Digital Marketing Team members who curated and managed the campaign, Tony Grotticelli and Heather Vassar, won the award in the Online Marketing category of Entertainment: Games, Movies, Music, Sports, and TV. The team was also one of three finalists in the Sports/Live Events category running against ESPN and Netflix, with Netflix winning the category.

The OMMA Awards have been a cornerstone for marketing and advertising achievements throughout the past decade, recognizing and honoring the most innovative and successful campaigns of the year.

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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