Nicole Hoglund And Alyssa Smeykal Join Bandtwango

The funding platform Bandtwango has added two staffers. Nicole Hoglund has been hired as Director of Client Relations, and Alyssa Smeykal joins the company as Manager of Music Marketing.

Hoglund joins Bandtwango with ten-plus years in corporate marketing as an iPEC certified performance and executive coach for solo entrepreneurs, start-ups and artists. She is also a co-host on the Pixie Success Collective podcast. In her role, she helps clients begin taking action on goals that are needed to grow the business.

“Nicole’s expert skills help build the confidence of those she coaches to achieve goals and realize a clear vision and path to move forward,” says Bandtwango Co-Founder John Alexander. “She is an asset to the vitality of our clients as she helps them find the drive, confidence and community of peers to help navigate this crazy journey of creating their own future!”

Smeykal, a recent graduate of Pennsylvania State University, holds a Bachelor’s degree in Advertising and Marketing. Most recently she worked as a media temp for the Country Music Association. In her new duties, she will be responsible for marketing Bandtwango artist clients through social media promotion and monitoring and will also play an A&R role for Bandtwango, assisting with artist acquisition.

“We are excited to add Alyssa to our team,” says Alexander. “While at Penn State, she worked with aspiring artists, assisting with marketing and awareness-creation.”

Bandtwango has also enlisted Karen Gale of LOUDMOUTH Entertainment for publicity efforts.


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Category: Featured, Sales/Marketing

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Hollabaugh, a staff writer at MusicRow magazine, has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at [email protected]

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