Taylor Swift To Premiere New Video At Sunday’s VMAs

Taylor Swift‘s anticipated new single, “Look What You Made Me Do,” is finally out on iTunes and all streaming outlets. The track is the first single from Swift’s long-awaited sixth studio album, reputation on Big Machine Records.

In a new program introduced by Swift, fans who pre-order reputation and register for Taylor Swift Tix powered by Ticketmaster Verified Fan will have an opportunity to purchase tickets to an upcoming show. Through the exclusive program, fans will be able to build activity status and boost their place in line. They can also boost their position in line by collecting the various album packages including two collectible magazines created by Taylor that will be available exclusively at Target on November 10th and for pre-order online immediately at target.com/TaylorSwift.

Each collectible edition (Volume 1 and Volume 2) of reputation magazine will include 72-pages of personal poetry and photos, artwork by Taylor, handwritten lyrics, behind-the-scene photos from the “Look What You Made Me Do” video shoot, and an exclusive poster. The standard reputation CD will include one of five double-sided exclusive posters.

Swift will exclusively premiere the music video for the new single at MTV’s upcoming 2017 “Video Music Awards” telecast. Hosted by Katy Perry, the 2017 “VMAs” will be broadcast live from the Forum in Inglewood, Calif. on Sunday, Aug. 27 at 8 p.m. ET/PT.


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Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at [email protected]

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