Luke Bryan To Be Featured In New Snapchat Docu-series

Luke Bryan. Photo: Carlos Ruiz

Luke Bryan will be featured this weekend in the debut episode of Artist Pass, the new docu-series show through the partnership of Billboard and Snap Inc., set to premiere on Snapchat’s Discover platform this Sunday, Aug. 6.

Bryan’s premiere episode will reveal a behind the scenes look at what life is like backstage before his headlining performance at the Faster Horses festival, one of country music’s most popular events. Artist Pass will be the newest show added to Snap’s longer-form video programming and will be the first to deliver originally-created content featuring music artists. The episodes will last 4-5 minutes each and future episodes will air bi-weekly starting on Aug. 6.

Billboard’s programming for Snap Inc. will deliver timely, relevant and compelling content that provides unparalleled access to some of today’s biggest music artists in a first-of-its-kind series through Snapchat’s TV-like format on Discover. Other artists lined up for future episodes include Demi Lovato and Rae Sremmurd. Honda is the exclusive sponsor for Artist Pass.

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Jessica Nicholson

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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