• ABOUT
    • Contact
    • The Team
    • Editorial Calendar
    • Events
    • FAQ
    • Use & Privacy Policy
  • ADVERTISE
  • ROWFAX
  • THE SPORTS CREDENTIAL
  • JOB LISTINGS
MusicRow.com
  • CALENDARS
    • Album/EP Releases
    • Single/Track Releases
    • Industry Events
  • OBITS
  • CHARTS
    • Radio Chart (Current)
    • Radio Chart (Archives)
    • No. 1 Challenge Coin
    • Songwriter Chart (Current)
    • Songwriter Chart (Archives)
  • REVIEWS
  • MY STORY
  • NEWSLETTER
    • Newsletter (Current)
    • SIGN UP (FREE!)
    • Newsletter (Archives)
  • SUBSCRIBE
  • STORE
  • Search
  • Menu Menu

Lee Brice Becomes A Partner In American Born Whiskey

August 24, 2017/by Lorie Hollabaugh

Lee Brice is the latest artist to enter the spirits business, becoming a partner of American Born Whiskey, a new line of Tennessee-produced and bottled whiskeys that honor the spirit and tradition of America.

Joined by fellow partners Milestone Brands LLC, a premium spirits company based in Austin, Texas, Brice is now an investor in American Born Whiskey, an 83-proof whiskey blend of corn and rye grains. The Southern-made product is bottled in the Nations neighborhood of Nashville, not far from the family farm that serves as Brice’s home and workspace. In the two-year agreement, Brice will also serve as a liaison for Milestone Brand’s American Born Moonshine and Dulce Vida Spirits tequila.

“I believe in family, hard work, and that the American way is about quality and doing your best,” says the country chart-topper, whose 2014 hit, “Drinking Class,” connects traditional American values with another one of the country’s pastimes: a well-deserved night at the bar, following a long day at work. “It’s how I was raised and who I am. I’ve finally found a whiskey that reflects the same values, so when it’s time to wind down after a show or dive into writing music, you’ll find me sipping on a glass of American Born.”

“Lee Brice is our brand’s dream ambassador; his passion, integrity, and commitment to both his music and fans align with the vision for American Born Whiskey,” said Milestone Brands LLC CEO, Eric Dopkins. “We’re excited to bring great country music, Nashville whiskey and a feel-good time to our fans across the country!”

Brice is set to release his fourth album on Nov. 3. The self-titled album includes the new leadoff single, “Boy,” which has already reached the Top 20 on the country charts.

  • Author
  • Recent Posts
Lorie Hollabaugh
Lorie Hollabaugh
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at [email protected].
Lorie Hollabaugh
Latest posts by Lorie Hollabaugh (see all)
  • Warren Zeiders’ ‘Pretty Little Poison’ Due In August - June 2, 2023
  • Industry Ink: Buddy Jewell, Lee Greenwood, T. Graham Brown, More - June 2, 2023
  • Ashley McBryde Turns It Up A Notch On Upcoming LP, ‘The Devil I Know’ - June 2, 2023
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
https://musicrow.com/wp-content/uploads/2017/08/unnamed-2-8.png 241 470 Lorie Hollabaugh https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Lorie Hollabaugh2017-08-24 10:36:142017-08-24 10:36:14Lee Brice Becomes A Partner In American Born Whiskey
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

You must be logged in to post a comment.

RECENT NEWS

  • On The Row: Emily Ann Roberts Shares Her Story & Classic Country Style June 2, 2023
  • Warren Zeiders’ ‘Pretty Little Poison’ Due In August June 2, 2023
  • Sony Music Nashville Partners With Ryan Tedder’s Runner Music To Sign David J June 2, 2023
  • Industry Ink: Buddy Jewell, Lee Greenwood, T. Graham Brown, More June 2, 2023
  • Ashley McBryde Turns It Up A Notch On Upcoming LP, ‘The Devil I Know’ June 2, 2023
  • Bobby Karl Works The Room: Grammy Chapter Hosts ‘Party Of The Year’ June 2, 2023
  • DISClaimer Single Reviews: Wendy Moten Releases A ‘Groove-Saturated Sonic Slab Of Soul’ June 2, 2023
  • 23rd Annual Truist Hot Dog Day To Be Held On June 8 June 2, 2023
  • 2023 TSU Music Business Accelerator Program Concludes June 2, 2023
  • Jon Pardi Brings ‘Your Heart Or Mine’ To The Top Of The MusicRow Chart June 2, 2023
  • Rachel Fontenot Exits Position At Leo33 June 2, 2023
  • Big Machine Music Extends Publishing Deals With Chart-Topping Songwriters June 1, 2023
  • Recording Academy Elects National Officers, Leaders To 2023-2024 Board June 1, 2023
  • Dierks Bentley To Host 2023 NHL Awards At Bridgestone Arena June 1, 2023
  • K-Love Awards Set To Air On TBN June 2 June 1, 2023

Like Us on Facebook

Follow Us on Twitter

Tweets by MusicRow
© 2023 Music Row Enterprises, LLC – All rights reserved.
  • Facebook
  • Twitter
  • Instagram
Scroll to top