Lee Brice is the latest artist to enter the spirits business, becoming a partner of American Born Whiskey, a new line of Tennessee-produced and bottled whiskeys that honor the spirit and tradition of America.
Joined by fellow partners Milestone Brands LLC, a premium spirits company based in Austin, Texas, Brice is now an investor in American Born Whiskey, an 83-proof whiskey blend of corn and rye grains. The Southern-made product is bottled in the Nations neighborhood of Nashville, not far from the family farm that serves as Brice’s home and workspace. In the two-year agreement, Brice will also serve as a liaison for Milestone Brand’s American Born Moonshine and Dulce Vida Spirits tequila.
“I believe in family, hard work, and that the American way is about quality and doing your best,” says the country chart-topper, whose 2014 hit, “Drinking Class,” connects traditional American values with another one of the country’s pastimes: a well-deserved night at the bar, following a long day at work. “It’s how I was raised and who I am. I’ve finally found a whiskey that reflects the same values, so when it’s time to wind down after a show or dive into writing music, you’ll find me sipping on a glass of American Born.”
“Lee Brice is our brand’s dream ambassador; his passion, integrity, and commitment to both his music and fans align with the vision for American Born Whiskey,” said Milestone Brands LLC CEO, Eric Dopkins. “We’re excited to bring great country music, Nashville whiskey and a feel-good time to our fans across the country!”
Brice is set to release his fourth album on Nov. 3. The self-titled album includes the new leadoff single, “Boy,” which has already reached the Top 20 on the country charts.