LANCO Fans Helped Title Band’s Current Sony Music Nashville Single

LANCO performs. Photo: Haley Crow

Sony Music Nashville band LANCO recently previewed songs including “Born To Love You,” “Trouble Maker” and current single “Greatest Love Story,” during a visit to the MusicRow offices. LANCO is made of lead singer Brandon Lancaster, Tripp Howell, Eric Steedly, Jared Hampton, and Chandler Baldwin.

The barn burner “Trouble Maker” was inspired by shows the band would perform at Nashville’s concert series Whiskey Jam. “When we played this song at Whiskey Jam for the first time, it was like, ‘Oh yeah, this song is about so many people we’ve seen there,’” said Lancaster.

They played an acoustic rendition of “Born To Love You,” which they finished recording a few weeks ago, while wrapping the recording stage of their upcoming album with producer Jay Joyce. The song grew from the struggles that most 20-somethings go through to determine their place in life.

“I’ve grew up in Smyrna [Tennessee] and maybe you go to college or you go to work at the Nissan plant,” said Lancaster, who is soon to be wed. “We have a lot of young friends our age who, even as musicians, there is this struggle to find out what you were born to do. When you find that someone special a lot of those worries go away and you realize you were born to love this person.”

They closed with their current single, “Greatest Love Story.” The song’s video has recently notched more than 50 million streams.

“People can look at stat sheets and whatever, but our measurement of how a song is doing is on the road,” say Lancaster. “People are not shy on the road. They have no problem coming right up and letting it all out and telling you what they think of a song. We found that this song was impacting people.”

LANCO with MusicRow owner/publisher Sherod Robertson. Photo: Haley Crow

Lancaster says that it was fans from all over the world that ultimately gave “Greatest Love Story” its title.

“The song is pretty much my journal and at first it didn’t even have a title. People would ask me what it was called, and I’d say, ‘Maybe it’s called ‘Love Story?’ Oh, wait Taylor Swift already had a song called that, so ‘American Love Story?’ That was the working title, but people on the road people kept calling it ‘Greatest Love Story.’ We would have people from the UK and Ireland saying they loved it and related to it, so we were like, ‘This isn’t just an American love story. People relate to it all over the world.’”

LANCO with MusicRow staffers.

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Jessica Nicholson

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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