Elyse McKenna Elevated To CEO Of Thiel Audio

Elyse McKenna has been named Chief Executive Officer of Thiel Audio. McKenna first joined the company in March 2017 as Director of Strategic Partnerships. Her focus in her new position is on the rollout of the company’s first wireless streaming speakers for the home, the AURORA Home and the AURORA Tour, as well as the promotion of Thiel Studios, the company’s showroom and event space in Nashville.

McKenna has a 14-year background in marketing and business development, with positions at Applauze, Crowdsurge/Songkick, and Topspin. Prior to joining Topspin in 2013, she founded and served as president of Welcome Mat Entertainment and Modern Family Music, where she managed a variety of clients including Young Buck, Compassion International and TD1. She also established the Nashville office of Sparkart South, a web development agency headquartered in Oakland, CA, and also held held marketing and publicity positions at Third Coast Artist Agency, Brite Entertainment, Greg Oliver Agency, and L.A.B. Media following her move to Nashville in 2002.

“Thiel Audio has a 40-year history, and I’m humbled and honored to grow the brand and deliver quality products that come with that legacy,” said McKenna. “The team around me at Thiel is dedicated to delivering both outstanding sound and beautiful design. The Aurora products hit the sweet spot for people who want to have speakers anywhere and everywhere in their lives without compromising on aesthetic or on sound quality. With the increase in connectivity in wireless products and the use of voice activated technology, we only see the market for these products growing.”


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Hollabaugh, a staff writer at MusicRow magazine, has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at [email protected]

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