Cheri Cranford has joined AristoPR as PR and Special Events Manager. In her new role Cranford will work with the PR team in the preparation and execution of PR campaigns as well as the planning and activation of events.
Originally from New York, Cranford moved to Nashville over 35 years ago. The industry veteran spent most of her career at Sony Music Nashville, formerly Arista Nashville and RCA Label Group, as Manager, Office Services and Executive Assistant to the music industry’s top label-heads. She handled all corporate events for Sony, including efforts surrounding the ACM awards, CMA awards, CMT awards, and the GRAMMY awards and also oversaw the planning and execution of the popular Sony Boat experience during Country Radio Seminar for over 10 years. Most recently, she served as Manager, Human Resources and Executive Assistant to GM/SVP, Program Sales at Rural Media Group/RFD-TV, and General Manager at Streamsound Records.
“Cheri is excellent at what she does,” said AristoMedia Group co-owner and AristoPR President, Christy Walker-Watkins. Her diverse experience working in our industry has provided her with a pulse on many areas in which our company operates, and we are thrilled to have her join our team.” Watkins adds, “Live event opportunities have become a fast-growing segment of our company. Comprised of marketers, branding experts, conceptualists, writers, designers, event planners and consummate tastemakers, Cheri’s strong skills suit the team and the position perfectly.”
“It is an honor and privilege to work with Christy, Matt and the amazing team at AristoMedia,” said Cranford about the new position. “Through the years, I’ve had the pleasure of working with Jeff Walker and his company, and I am truly excited about this opportunity. I look forward to this next chapter and working with the team to take the already successful AristoMedia to the next level.”
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