AristoMedia Group Rebrands Digital Department

Casey Childers, Alexa Ryncavage

The AristoMedia Group has rebranded its digital department and redefined two staff positions with the company.

Formally known as AristoWorks, the rebranded digital department is now AristoDigital. The continued goal for AristoDigital is to provide first-class digital marketing, content promotion, influencer engagement, online advertising, SEO, building websites, and design & development services to clients.

Casey Childers has been named Brand & Creative Coordinator. Childers will focus on providing artistic direction for branding & promotion, content curation and strategy, and digital advertising. A graduate of the University of North Alabama, Childers earned a dual degree in entertainment industries and marketing. Childers interned at Bluewater Music before joining AristoMedia’s digital team in April 2016.

Alexa Ryncavage is now the Digital Marketing Coordinator for AristoDigital. Ryncavage’s primary concentration lies in the development of digital strategy, social media management, and digital media buying. A Pennsylvania native, Ryncavage relocated to Nashville to attend Belmont University. She graduated in 2015 with a degree in entertainment industry studies and a minor in music business. During her studies, Ryncavage interned with Sony Music Nashville and the Country Radio Broadcasters. Following graduation, she joined the AristoMedia team as a member of AristoPR before moving to AristoDigital. 

“In the short time Casey and Alexa have worked at Aristo, they have established systems that are proving to be successful,” said AristoMedia’s President of Marketing and International Relations Matt Watkins. “Their abilities to plan and execute have resulted in a road map for success for our clients.  They have no fear of being creative and are expansive in their efforts.  As we operate under a new name for the division, we are excited to have the talent these two individuals offer.”

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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