Provident Music Group, RCA Inspiration Relaunch Gospel Label Verity Records

RCA Inspiration and Provident Music Group are reviving Verity Records, a label that has been a modern standard-bearer in gospel music for almost two decades. Verity is home to a vast catalog that shaped a signature legacy in the Gospel landscape and features releases from acts such as Marvin Sapp, Fred Hammond, Yolanda Adams, John P. Kee, Vickie Winans, Richard Smallwood, Kirk Franklin and others from the 1990’s to 2013.

The label’s first single is the just-released “Close” from Marvin Sapp. The song is already becoming a hit, ranking in the Top 5 among Gospel Indicator charts of Most Added and Most Increased Plays for the song, and is the lead single from Sapp’s upcoming 11^th solo album of the same name which will be released on September 29^th.

“There is so much incredible music to experience, and amazing new Gospel and inspirational music to come from Verity,” adds Phil Thornton, Verity and RCA Inspiration SVP & General Manager. Every record has a story to tell. Whether you’re introduced to ‘Close’ for the first time or re-discovering past works, these records weave distinctive tales serving as a continual source of hope and love, to discover strength and hold faith through tough times, celebrate joyful times, and be a constant companion for all the complexities of our daily lives.”

Verity Records will be operated under Provident Music Group.

“We are pleased to relaunch Verity, a brand that has been an integral part of forging the sounds of Gospel Music today,” said Terry Hemmings, Provident Music Group CEO. “The Verity Label represents a rich history of cherished albums encompassing contemporary and classic hits that can be enjoyed time and again. Uplifting entertainment is more important now than ever, inspiring all of us-no matter what path we may be on. We look forward to sharing this new chapter of Verity with all of you!”

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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