Jeff Meltesen Joins Taillight As VP/Branded Development

Jeff Meltesen has been named VP of Branded Development for Taillight for its branded content division. In his new role, Meltesen will develop strategic partnerships to create premium content for brands featuring artists and influencers.

After years spent in advertising in Athens and Atlanta, Meltesen began his Music City career at the Nashville Songwriters Association International in 1999. In 2004, he joined Country Weekly and over 12 years, rose through the ranks to become the publication’s Publisher with responsibility for its print and digital revenue. Most recently, Meltesen was Sr. Account Executive/Sponsorship Sales for Cumulus Nashville.

“Jeff brings the best of both worlds, a level of expertise and know-how, with his vast experience working with some of the nation’s leading brands and working within the entertainment industry. I am thrilled to have him on board,” said Tom Forrest, President of Taillight. 

“Taillight thrives at taking a brand’s narrative and amplifying it with artist-driven content that’s entertaining and engaging,” said Meltesen. “I’m excited to join Tom Forrest, Thom Oliphant and the rest of the Taillight team and to build on the company’s success.”

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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