Big Machine To Sponsor Brickyard 400 Starring Brantley Gilbert

Big Machine Label Group has become the new entitlement sponsor of the Brickyard 400 at the Indianapolis Motor Speedway, and has renamed this year’s Monster Energy NASCAR Cup Series race at IMS the Brantley Gilbert Big Machine Brickyard 400. Gilbert will attend the July 23 race and perform for fans during pre-race celebrations. More details about the multi-year agreement with Big Machine, including plans for the 2018 Big Machine Brickyard 400, will be announced at this year’s race.

“I’m very excited today to officially announce that Big Machine and Brantley Gilbert are joining the Indianapolis Motor Speedway for the 2017 Brickyard 400 NASCAR race!” said Big Machine Label Group President/CEO Scott Borchetta. “Racing has always been part of Big Machine’s DNA, and we’re thrilled to partner with the world’s most iconic racing brands.”

The Brantley Gilbert Big Machine Brickyard 400 on Sunday, July 23, will feature all of the stars of the Monster Energy NASCAR Cup Series, and will also mark the final IMS start of popular NASCAR legend Dale Earnhardt Jr., who is retiring after this season.

The 24th annual Brantley Gilbert Big Machine Brickyard 400 race weekend features plenty of attractions and entertainment this year, including 400 Fest, a new, two-night concert at IMS, scheduled for July 21-22. The event features six superstars performing over two nights, with Major Lazer headlining July 21 and The Chainsmokers headlining July 22. The annual IMS Hauler Parade returns this year as well, featuring a special “NASCAR Fan Fest” that will bring the stars of the Monster Energy NASCAR Cup Series to Speedway’s Main Street for an evening of fun activities July 21.

• Author
• Recent Posts

Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

Latest posts by Lorie Hollabaugh (see all)

• Norman’s Rare Guitars Acquired By TNAG Global - January 16, 2026
• Live In The Vineyard Goes Country 2026 Announces First Round Of Performers - January 16, 2026
• Dolly Parton Releases Collab With Lainey Wilson, Miley Cyrus, Queen Latifah & Reba McEntire - January 16, 2026