Curb Records has appointed Cheryl Broz to the position of Vice President of Pop Promotion and Radio Marketing. Based at the company’s headquarters in Nashville, Broz will guide the strategic direction for promotion and marketing efforts across Pop & Rock. Broz will begin her new role June 19.
“There has never been a better time for great hit songs to be exposed to multiple formats. The solid relationships that Cheryl has built across mainstream radio will be a tremendous asset to our artist roster. We are thrilled to have her join us here at Curb.” comments Jim Ed Norman, CEO of The Curb Group.
VP/GM Taylor Childress adds, “On behalf of Chairman, Mike Curb, and CEO Jim Ed Norman, it’s my distinct pleasure to welcome Cheryl Broz to our Curb family. From the beginning there was zero doubt she was our ideal candidate for this challenging and exciting role. Cheryl has the knowledge, reputation and practical experience needed to guide our diverse artist roster as Curb continues to expand into the top-40, Hot AC, AAA, Rock, and Alternative formats.”
Starting her career as a Music Director at KRBE in Houston, Broz’s solid leadership skills were honed by holding key positions in several pop music departments including Columbia; Island, Def Jam Records / Universal Music Group and Arista Records. Additionally, Cheryl played an integral role in developing the game-changing “Music Reactive Department” at EMI Christian Music Group where she led the promotion efforts for the entire EMI/CMG roster to all mainstream formats.
During her career, Broz has been instrumental in breaking records for superstar artists including Justin Bieber, Alessia Cara, Rihanna, Leona Lewis, American Authors, Usher, Pink, Outcast, Avril Lavigne, Dido, P. Diddy, Sarah McLachlan, Stacie Orrico, Santana, Steven Curtis Chapman, Toby Mac, Thousand Foot Krutch, Anberlin and others.
“I have always been passionate about the artists and records that I have had the privilege to represent. I am excited for the opportunity to take a leadership role in promoting and marketing Curb’s music to a wider audience at radio,” comments Broz on her new position.
Most recently, Broz was the Exclusive Consultant & Independent Promotion for Adult and Alternative formats for Def Jam / Universal Music Group.
Broz can be reached at: [email protected] or 615-293-9867.
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