The Country Music Association has named a new VP, Marketing. In her new role, Lizzie Daniel will provide strategic leadership to CMA’s marketing, media planning, creative services, digital initiatives, and international strategies, including content development and distribution planning.
Daniel will report to CMA Chief Marketing Officer Damon Whiteside.
“I am excited to welcome Lizzie to the team at CMA,” said Whiteside. “Lizzie has a proven track record of building long term strategic relationships with her vibrant spirit and passion for creating and launching innovative and compelling digital, marketing, technology, media, and partnership programs. On top of that, she has a warm personality, great sense of humor, and she will be a great leader and team member at CMA.”
She previously served as VP of Brand Solutions at Tinder/Match Group, which includes 40+ properties including Match, OKCupid and more. She was promoted twice over her almost three years at Match Group building a sales team from three to 11 in the first year. Daniel launched the first native ad solutions on Tinder partnering with Anheuser Busch’s Bud Light and Wrigley’s Orbit Gum for the first campaigns.
Her previous career stops include Luxury Advertising Sales Director for online boutique/shoppable magazine Editorialist, Advertising Manager for Rolling Stone, and Promotions & Style Advertising Director for Nashville Lifestyles. Her career has also included time at Dreamworks Records, iHeart/Clear Channel Communications and Mercury Records.
“Joining CMA is a lifelong career dream come true. I am thrilled to join such an iconic association that impacts lives and gives back to the community through music education while creating engaging content and performances by artists through CMA’s core initiatives,” stated Daniel. “I look forward to collaborating with everyone in the industry and especially working with such exceptional leaders as Sarah Trahern and Damon Whiteside.”
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