AXS and Spotify have partnered on a new global arrangement, where listeners will get personalized recommendations for live shows and events in their area through the live events AXS tickets annually. More than 100 million active Spotify users will be able to buy AXS tickets through the Spotify desktop or mobile app now, and personalized event recommendations will be based on listening behavior, artist preferences, user location and will be delivered to the listener in various ways. Spotify users will gain access to the more than 25,000 annual music events ticketed by AXS globally now through the new partnership.
Directly integrated through the AXS API for a real time user experience, Spotify’s Concerts Section now surfaces personalized events and events will also appear on the Artist Pages under the Concert tabs on Desktop, the Artist Pages on mobile under On Tour, and in the concert recommendation emails Spotify sends out on a bi-weekly basis.
“This integration enables a direct connection between the 100 Million Spotify users and seeing their favorite bands live,” said Dean DeWulf, SVP, Music for AXS. “Fans, Artists, promoters and our venue clients all benefit from this aligned technology — it’s a natural fit that extends the reach of the AXS platform into the Spotify ecosystem.”
Venues including the Staples Center, Red Rocks Amphitheatre, Sprint Center, Target Center, Verizon Theatre, Forest Hills Stadium and Infinite Energy Center in the US, and The O2, the SSE Arena Wembley and Hyde Park in the UK are all included in the new partnership.
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