AEG To Develop New Entertainment District In Nashville

Nashville Yards Rendering. Photo: Gresham Smith & Partners

AEG and Southwest Value Partners have entered into an agreement that will allow AEG to purchase a four-acre parcel of land to develop a new mixed-use entertainment district, including a 4,000-capacity music venue, in downtown Nashville. The new development, dubbed Nashville Yards, will be located at 10^th Avenue between Commerce Street and Church Street, and the SWVP and AEG agreement also provides an option for AEG to acquire an additional, adjacent 1.5-acre parcel for further mixed-used development, including creative office, residential, hotel and retail.

The community will feature a 15-acre modern urban retail, hospitality, office, residential and entertainment offering, anchored by the music venue, a flagship Regal Cinemas luxury theatre complex, an approximately 700-capacity live entertainment club, a 240-room boutique hotel, and a variety of other entertainment offerings. It will also be within walking distance to the Music City Center, the Country Music Hall of Fame and Museum, Bridgestone Arena, the Frist Center for the Visual Arts, The Johnny Cash Museum, and Nashville’s honky tonks.

“For several years, AEG has been looking for the right venue development opportunity in Nashville, one of the fastest growing cities in the country,” said Jay Marciano, Chief Operating Officer, AEG and Chairman and CEO, AEG Presents. “A development offering like this has to not just be special, but be remarkable. AEG is very pleased to be partnering with Southwest Value Partners and the City of Nashville in this exciting entertainment venture.”

The agreement further expands AEG’s portfolio of mixed-use entertainment districts which includes destinations like L.A. LIVE, The O2 in London and Mercedes-Benz Platz which is currently under construction in Berlin.

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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