Jackie Campbell Exits Big Machine, Launches Brand Strategy Startup

Jackie Campbell

Jackie Campbell, who most recently served as Director of Partnership Marketing for the Big Machine Label Group for nearly six years, has launched a new brand strategy start-up called 615 Leverage. The new company is focused on strategically connecting brands with Nashville’s rapidly expanding and diverse community of music and artists.

“There comes a point when you are ready for the next phase of the adventure called ‘life in the music industry,’ and for me, that time is now,” Campbell says. “Opening up my own venture is something I’ve dreamt of for quite some time. I love what I do and I want to be able to help companies and artists realize their business goals and design mutually beneficial strategies to achieve those goals through marketing and partnerships. I am so grateful to Scott Borchetta and the entire team at Big Machine for their support and encouragement as I pursue this next step in my career.”

Prior to Big Machine, Campbell spent almost 10 years working for CBS Radio in Chicago. As manager of Integrated Programs and Event Marketing, she spearheaded the business development strategies for WUSN, while also working closely with the chain’s five other local stations.

Campbell can be reached at jackie@615leverage.com or 773-220-2633.

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Jessica Nicholson

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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