Country Music Association (CMA) executives shared key insights during several Music Biz 2017 panels and presentations this week in Nashville (May 14-18).
On Tuesday, CMA Chief Executive Officer Sarah Trahern was a featured panelist on “Changing the Conversation: The Power of Women & Mentoring In Today’s Music Business” following a keynote address by CMA Award winner Kelly Clarkson.
CMA Chief Marketing Officer Damon Whiteside welcomed attendees during a CMA-sponsored breakfast Wednesday morning where industry awards were presented to Terry Currier and CMA Board member Mike Dungan, and CMA Vocal Group of the Year Little Big Town performed.
Whiteside later discussed CMA international research and the success of “Forever Country” in the “Country Music’s Gone Global” panel, joined by CMA Senior Director of Market Research Karen Stump and UMG Nashville Senior Director of Streaming and Digital Marketing Annie Ortmeier.
Also on Wednesday, CMA Director of Digital Strategy Meryl Johnson was a featured speaker in “Using Digital Firsts to Attract Big Brand $$$,” a panel highlighting how to utilize digital platforms to generate revenue and partnerships.
- CMA Honors Robert Deaton With Chairman’s Award - December 4, 2020
- Nashville Symphony, Nashville Musicians Association Reach Agreement - December 4, 2020
- Zach Williams’ “Chain Breaker” Is Most-Added On ‘MusicRow’ CountryBreakout Radio Chart - December 4, 2020