CMA Offers Insights On International Research, Digital Marketing During Music Biz 2017

Sarah Trahern, CEO of the Country Music Association and pictured far right, joins a panel at the 2017 Music Biz Conference on Tuesday, May 16 at Renaissance Nashville hotel on “Music’s Leading Ladies Speak Out powered by Nielsen Music.” Pictured (L-R): Leslie Fram, Sr. VP of Music Strategy and Talent, CMT; Tracy Gershon, Red Light Management/Independent A&R Consultant; Jessica Sobhraj, CEO/President, Cosynd/Women In Music; and Trahern.

Country Music Association (CMA) executives shared key insights during several Music Biz 2017 panels and presentations this week in Nashville (May 14-18).

On Tuesday, CMA Chief Executive Officer Sarah Trahern was a featured panelist on “Changing the Conversation: The Power of Women & Mentoring In Today’s Music Business” following a keynote address by CMA Award winner Kelly Clarkson.

Damon Whiteside, Chief Marketing Officer for the Country Music Association, speaks at the 2017 Music Biz Conference on Wednesday, May 17 at Renaissance Nashville hotel on “CMA Welcome & Forever Country: Multi-Artist, Multi-Label, Multi-Generational.” Not pictured are Karen Stump, Sr. Director of Consumer Insights at CMA and Annie Ortmeier, Sr. Director of Streaming & Digital Marketing for Universal Music Group Nashville.

CMA Chief Marketing Officer Damon Whiteside welcomed attendees during a CMA-sponsored breakfast Wednesday morning where industry awards were presented to Terry Currier and CMA Board member Mike Dungan, and CMA Vocal Group of the Year Little Big Town performed.

Whiteside later discussed CMA international research and the success of “Forever Country” in the “Country Music’s Gone Global” panel, joined by CMA Senior Director of Market Research Karen Stump and UMG Nashville Senior Director of Streaming and Digital Marketing Annie Ortmeier.

Also on Wednesday, CMA Director of Digital Strategy Meryl Johnson was a featured speaker in “Using Digital Firsts to Attract Big Brand $$$,” a panel highlighting how to utilize digital platforms to generate revenue and partnerships.

Meryl Johnson, Director of Digital Strategy at the Country Music Association, speaks at the 2017 Music Biz Conference on Wednesday, May 17 at Renaissance Nashville hotel on a panel titled “Using Digital Firsts To Attract Big Brand $$$.”

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Jessica Nicholson

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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