Elyse McKenna Joins THIEL Audio Products

Elyse McKenna has been named Director, Strategic Partnerships at THIEL Audio Products LLC. The audio and entertainment solutions provider known for its American-made speakers, high-performance multi-room wireless systems, and the AURORA Nashville Studio, is expanding its Nashville presence with the appointment of McKenna.

A music business start-up specialist, McKenna comes to THIEL with a 14-year background as a business development catalyst at Crowdsurge, Songkick and Applauze. In her new role, she will expand corporate partnership opportunities for THIEL’s product offerings in addition to AURORA Nashville’s live weekly series and production services. McKenna joins the 14-person office headquartered in Music City, working with the team to expand the company’s legacy brand.

“As the company prepares for explosive growth and we are ready to expand the reach of our brand,” said THIEL CEO, Tom Malatesta,“I cannot think of a better person to lead the evangelization of our THIEL Audio and Aurora Nashville brands than Elyse.”

“I’m honored to lead strategic partnerships for a company with a foundation and legacy as extensive as THIEL,” said McKenna. “It will be exciting to create innovative and forward-thinking partnerships that are mutually beneficial for the brand while serving the needs and goals of the industry and our partners as well.”

McKenna can be reached at emckenna@thielaudio.com and 615-507-8100.

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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