• ABOUT
    • Contact
    • The Team
    • FAQ
    • Use & Privacy Policy
  • ADVERTISE
  • ROWFAX
  • JOB LISTINGS
MusicRow.com
  • CALENDARS
    • Album/EP Releases
    • Single/Track Releases
    • Industry Events
  • OBITS
  • CHARTS
    • Radio Chart (Current)
    • Radio Chart (Archives)
    • No. 1 Challenge Coin
    • Songwriter Chart (Current)
    • Songwriter Chart (Archives)
  • REVIEWS
  • MY STORY
  • NEWSLETTER
    • Newsletter (Current)
    • Newsletter (Archives)
    • SIGN UP (FREE!)
  • SUBSCRIBE
  • STORE
  • Click to open the search input field Click to open the search input field Search
  • Menu Menu

CMA Announces Hirings, Promotions

April 13, 2017/by Jessica Nicholson

Pictured (L-R): Amber Williams, Haley Steinbuchel, Taylor Viegut

The Country Music Association has named Amber Williams as Vice President of Communications and Talent Relations; Haley Steinbuchel as Strategic Partnerships Coordinator; and Taylor Viegut as Digital Coordinator.

The following staff members have been promoted to new roles: Catherine Blackwell has been named Senior Director of Marketing, Marty Filogamo rises to Brand and Design Specialist, and Tiffany Kerns becomes Director of Community Outreach.

Williams comes to CMA from running the New York City office of PR and marketing agency Beck Media & Marketing. Prior to her work at Beck Media, Williams served as Senior Director of Artist and Media Relations for Universal Music Group in Nashville, overseeing national publicity plans and album release campaigns for seven years. Her roster included Vince Gill, Julianne Hough, Reba, Sugarland, Josh Turner, Shania Twain, Lee Ann Womack, and Trisha Yearwood.

Before joining UMG, she worked in Los Angeles as Senior Publicist for Hallmark Channel with talent such as Bruce Dern, Bridget Fonda, Wynonna Judd, and Burt Reynolds; and in the Publicity, Promotions, and Talent Relations department at Columbia Tristar International Television/Sony Pictures, focusing on series Dawson’s Creek, Days of Our Lives, and Just Shoot Me. Williams graduated with a Bachelor of Arts & Science in Public Relations and Communications with a minor in Advertising from the University of Central Oklahoma. She is a member of the Academy of Television Arts & Sciences.

Williams will report to CMA Chief Marketing Officer Damon Whiteside.

“We are excited to welcome Amber’s diverse background and skillset to the CMA team,” said Whiteside. “With experience in television, music, and digital, she has an intrinsic and unique understanding of the platforms that propel CMA’s mission. She will be critical in driving the CMA Communications strategic initiatives along with current Director of Media Relations, Jay Jones.”

Before joining CMA as Strategic Partnerships Coordinator, Steinbuchel worked for the M Street restaurant group in Nashville. Her background includes membership and event sales, as well as event planning and execution. At M Street, she pioneered a partnership program to broaden the organization’s community reach, which extended into a rewards program for salaried employees. She also has touring merchandise and concourse management experience.

Steinbuchel will report to CMA Director of Strategic Partnerships Emily Evans.

Viegut comes to CMA from the Social Strategy and Public Relations team at Crowd Surf in Nashville. Viegut’s background experience extends across social media and web management in e-commerce, digital communications, event marketing, analytics, and content development. A Wisconsin native, Viegut graduated from the University of Wisconsin-Madison with a degree in Strategic Communications & Communications Arts.

Veigut will report to CMA Director of Digital Strategy Meryl Johnson.

  • Author
  • Recent Posts
Jessica Nicholson
Jessica Nicholson
Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.
Jessica Nicholson
Latest posts by Jessica Nicholson (see all)
  • CMA Honors Robert Deaton With Chairman’s Award - December 4, 2020
  • Nashville Symphony, Nashville Musicians Association Reach Agreement - December 4, 2020
  • Zach Williams’ “Chain Breaker” Is Most-Added On ‘MusicRow’ CountryBreakout Radio Chart - December 4, 2020
Share this entry
  • Share on Facebook
  • Share on X
  • Share on LinkedIn
  • Share by Mail
https://music-row-website-assets.s3.amazonaws.com/wp-content/uploads/2017/04/10162333/CMA-NewHires-570x380-1.jpg 380 570 Jessica Nicholson https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Jessica Nicholson2017-04-13 12:14:072017-04-13 12:14:07CMA Announces Hirings, Promotions
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

You must be logged in to post a comment.

RECENT NEWS

  • TAIT Acquires Gallagher Staging and Productions July 8, 2025
  • Kip Moore Extends ‘Solitary Tracks World Tour’ Into Fall July 8, 2025
  • Chris Young Kicks Off New Chapter With Latest LP ‘I Didn’t Come Here To Leave’ July 8, 2025
  • Lily Rose Plots ‘I Know What I Want Tour’ For Fall July 8, 2025
  • CMHOFM To Host Interview With Chris Hillman & Dwight Yoakam July 8, 2025
  • The Store To Host Second Annual School Store July 8, 2025
  • ACM Honors Announces Industry & Studio Award Winners, Ceremony To Be Held In August July 8, 2025
  • Chris LeDoux Days Wraps With ‘The Last Go Round’ After 15-Year Run July 8, 2025
  • Jon Sherwood Inks With UMPG Nashville July 8, 2025
  • EMG & HAYLO Sign Seth Alley To Joint Publishing Deal July 8, 2025

Like Us on Facebook

Follow Us on Twitter

Tweets by MusicRow
© 2025 Music Row Enterprises, LLC - Enfold WordPress Theme by Kriesi
Website hosted by Nashville web design company, All My Web Needs.
  • Link to Facebook
  • Link to X
  • Link to Instagram
Scroll to top