Big Machine Label Group has added Matt Brum as Director, Digital Strategy and Social Media, effective immediately. Brum will report to BMLG CMO Mike Rittberg and be responsible for engineering digital and social strategies for Big Machine Records, The Valory Music Co., BMLG Records and Nash Icon Records.
“We are so excited to be having Matt join the Big Machine family,” shared Rittberg. “He lives the ‘digital world’ and we look forward to having his passion help drive our artists to the next level.”
Brum most recently served as Social Media Manager for the Grand Ole Opry where he created content for the Opry’s more than 1.5 million followers. A graduate of the University of Rhode Island, Brum moved to Nashville in 2012.
“It has been my privilege to be a member of the Grand Ole Opry family and to be a part of the Opry story,” shared Brum. “I am ecstatic to begin this new journey with Big Machine Label Group and to continue to build upon BMLG’s solid foundation, innovative approach and unprecedented impact on our industry. I am humbled and honored to work alongside Mike and the incredible BMLG team. I am looking forward to utilizing my strengths and talents to take the label group and its artists to the next level.”
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