ACM Awards Ratings Dip Slightly For 2017

Keith Urban performs “Blue Ain’t Your Color” during the 2017 ACM Awards. Photo: ACM/Instagram

CBS’ airing of the Academy of Country Music Awards last night (April 2) brought numerous collaborations and award wins for viewers to enjoy, including Florida Georgia Line performing a mashup of “God, Your Mama, and Me”/ “Everybody (Backstreet’s Back)” with pop group Backstreet Boys; Tim McGraw and Faith Hill collaborating on their new single “Speak To A Girl;” Keith Urban and Carrie Underwood‘s dance-infused “The Fighter;” and Thomas Rhett‘s soulful collaboration of “Craving You” with Maren Morris.

Though interesting collaborations usually mean a viewership boost for awards shows, this year’s Academy of Country Music Awards still saw a slight dip in viewership from last year, according to Headline Planet. The ACM Awards topped the evening with 10.85 million viewers and a 2.1 rating in adults 18-49, though those numbers were down from last year’s 11.2 million viewers and 2.3 rating.

The show did face stiff competition in the Walking Dead season finale in the 9-10:30 p.m. time slot, though last year’s ACM Awards faced competition against the iHeartRadio Music Awards.

Kelsea Ballerini performs “Yeah Boy” during the 2017 ACM Awards. Photo: ACM/ Instagram

Brothers Osborne perform during the 2017 ACM Awards. Photo: ACM/Instagram

Thomas Rhett and Maren Morris perform “Craving You” during the 2017 ACM Awards. Photo: ACM/Instagram

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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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