The Nashville House To Showcase Top Nashville Alternative Artists At SXSW

2017 marks the first year of official South by Southwest showcase “The Nashville House” – an all day, all night event featuring 25 of Nashville’s top emerging artists in pop, alternative, rock and electronic genres, curated by Nashville tastemakers.

The Nashville House will host its showcase on Tuesday, March 14 at Tellers Austin, located at 607 Trinity St. The showcase is open to the public from noon to 8 p.m. Performances from 8 p.m. to midnight require a SXSW credential or wristband.

The lineup includes Nashville favorites Ron Gallo, CAPPA, R.LUM.R, ELEL, The New Respects, Future Thieves and more. Also performing are newcomers Cardboard Kids’ Jake Germany as Phangs and Farewell Flight’s Luke Foley as LUKR.

The event has been curated by Lightning 100, Nashville’s independent radio station, as well as local publishing company Anacrusis, record label Curb Records, music sync company Sorted Noise, the collective POPOFF, and music community PØPSQUAD, among others.

Support comes from Nashville venues Mercy Lounge and The High Watt, distribution company ONErpm, marketing and publicity firm ECHO AVE, recording studio Laughing Heart, and business management firm Gelfand, Rennert & Feldman. The Nashville House will serve Barista Parlor coffee during the day and Blue Chair Bay rum at night to complete the Nashville experience.

The High Watt will host The Nashville House: SXSW Send Off Show on March 9, featuring My Red + Blue, Masha, LUKR, Koyoke, EZA, and Phangs. All of the show proceeds go directly to the bands. Doors are at 7pm, the show starts at 8pm, and tickets are $5. Full show details here.

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About the Author

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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