SXSW: Garth Brooks, BMLG, Amazon’s Steve Boom

South by Southwest (SXSW) has added a special conversation between Garth Brooks and Amazon Music VP Steve Boom for Friday, March 17. Jigsaw Director of Research and Development Yasmin Green has also been added to the Keynote lineup on Tuesday, March 14.

They join previously announced SXSW Keynotes Lee Daniels (3/12), Jennifer Doudna (3/11), Gareth Edwards (3/13), Adam Grant (3/13), Zane Lowe (3/16), Cory Richards (3/10), Nile Rodgers (3/15), Jessica Shortall (3/12), and Jill Soloway (3/11).

“This diverse, eclectic group of icons, artists, and pioneers represent the spirit of unexpected discovery SXSW has become known for,” said Hugh Forrest, SXSW Chief Programming Officer in a statement. “I’m so excited that the new badge system will empower more of our attendees to discover even more of this great content.”

Additionally, Big Machine Label Group will showcase music from A Thousand Horses, Delta Rae, and Midland on Friday, March 17 in partnership with audio network TuneIn. The show will take place at Easy Tiger Bake Shop & Beer Garden in Austin, beginning at 8:30 p.m.

TuneIn will live stream the Big Machine Label Group Showcase to its users in the U.S. via the TuneIn @ SXSW station. Leading up to the event, fans can listen to Country Roads on TuneIn, a custom curated, human hosted streaming station playing the best in country music.

SXSW runs March 10-19 in Austin, Texas.


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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at

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