• ABOUT
    • Contact
    • The Team
    • Editorial Calendar
    • Events
    • FAQ
    • Use & Privacy Policy
  • ADVERTISE
  • ROWFAX
  • THE SPORTS CREDENTIAL
  • JOB LISTINGS
MusicRow.com
  • CALENDARS
    • Album/EP Releases
    • Single/Track Releases
    • Industry Events
  • OBITS
  • CHARTS
    • Radio Chart (Current)
    • Radio Chart (Archives)
    • No. 1 Challenge Coin
    • Songwriter Chart (Current)
    • Songwriter Chart (Archives)
  • REVIEWS
  • MY STORY
  • NEWSLETTER
    • Newsletter (Current)
    • SIGN UP (FREE!)
    • Newsletter (Archives)
  • SUBSCRIBE
  • STORE
  • Search
  • Menu Menu

Sony Music Nashville Appoints Ed Rivadavia As VP, Digital Strategy

March 3, 2017/by Jessica Nicholson

Ed Rivadavia

Ed Rivadavia has been appointed to the post of Vice President, Digital Strategy, Sony Music Nashville. Effective Monday, March 6, Rivadavia will begin his new role and report directly to John Zarling, Sony Music Nashville’s Executive Vice President, Marketing & New Business.

“Ed brings unmatched energy and expertise to lead a team whose mission is to reach our audience in an ever-changing digital and social landscape,” said Zarling. “As the business needs of our artists morph in the interactive space, I am excited to know the Digital Marketing team will be led by one of the industry’s most respected marketers.”

Rivadavia will oversee the digital strategy for Sony Music Nashville’s Arista, Columbia and RCA Nashville rosters, including social media and web campaigns, content development and music video content use. In tandem with his direct-reports, Digital Marketing Managers Caroline Bocko, Rachael Knaak and Jaime Marconette, Rivadavia will identify and develop specific digital opportunities and partnerships to impact artist exposure, fan engagement and revenue.

On his new position, Rivadavia remarked, “I’m thrilled to join the Sony Music Nashville team under the leadership of John Zarling and Chairman & CEO Randy Goodman. I look forward to contributing my digital marketing experience to help foster our artists’ continued career success.”

Most recently Vice President of Marketing and Digital Strategy for Century Label Group, a division of Sony Music, Ed Rivadavia has a Bachelor of Business Administration degree and a Master of Arts, Entertainment and Media Management degree from Columbia College Chicago. Rivadavia’s label history began in 1995 as an intern for Polygram Group Distribution, later taking on the role of Radio Promotion Regional for A&M Records. In New York, Rivadavia was New Media Manager for Wind-Up Records, head of digital marketing at Chris Blackwell’s Palm Pictures, Director of New Media at Roadrunner Records and Sr. Director, Digital Marketing at RCA Records. After leaving RCA Records, he became the Sr. Director of Interactive at Mood Media/DMX and the Vice President, Business Development & Marketing for One Live Media.

Rivadavia can be reached at [email protected].

  • Author
  • Recent Posts
Jessica Nicholson
Jessica Nicholson
Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected].
Jessica Nicholson
Latest posts by Jessica Nicholson (see all)
  • CMA Honors Robert Deaton With Chairman’s Award - December 4, 2020
  • Nashville Symphony, Nashville Musicians Association Reach Agreement - December 4, 2020
  • Zach Williams’ “Chain Breaker” Is Most-Added On ‘MusicRow’ CountryBreakout Radio Chart - December 4, 2020
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
https://musicrow.com/wp-content/uploads/2017/03/Ed-Rivadavia.jpg 460 570 Jessica Nicholson https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Jessica Nicholson2017-03-03 14:34:022017-03-03 14:34:02Sony Music Nashville Appoints Ed Rivadavia As VP, Digital Strategy
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

You must be logged in to post a comment.

RECENT NEWS

  • Frank Ray Celebrates Hispanic Heritage Month With New Spanish EP September 22, 2023
  • Cody Johnson Announces Third Studio Album ‘Leather’ September 22, 2023
  • Dalton Dover Delivers New Project, ‘Never Giving Up On That’ September 22, 2023
  • Kane Brown Releases Phil Collins-Inspired Track ‘I Can Feel It’ September 22, 2023
  • Widely Admired Bass Player Dave Roe Passes September 22, 2023
  • Zach Bryan Releases Five-Track ‘Boys Of Faith’ EP September 22, 2023
  • Dustin Lynch To Kick Off His ‘Killed The Cowboy Tour’ In April September 22, 2023
  • Bill Anderson Named First Recipient Of Dr. David Godbold Lifetime Achievement Award September 22, 2023
  • Morgan Wallen Takes ‘Everything I Love’ To Top Of MusicRow Chart September 22, 2023
  • Megan Moroney Drops Deluxe Edition Of Debut Album ‘Lucky’ September 22, 2023
  • Oliver Anthony Signs With UTA September 22, 2023
  • DISClaimer Single Reviews: ‘A Lot To Fall In Love With’ This Americana Week September 21, 2023
  • CMA Foundation Honors Music Teachers Of Excellence September 21, 2023
  • Industry Ink: Stephen Wilson Jr., Anne Wilson, BMI, ACM September 21, 2023
  • Tauren Wells To Host 54th Annual GMA Dove Awards September 21, 2023

Like Us on Facebook

Follow Us on Twitter

Tweets by MusicRow
© 2023 Music Row Enterprises, LLC – All rights reserved.
  • Facebook
  • Twitter
  • Instagram
Scroll to top