Sony Music Nashville Appoints Ed Rivadavia As VP, Digital Strategy

Ed Rivadavia

Ed Rivadavia has been appointed to the post of Vice President, Digital Strategy, Sony Music Nashville. Effective Monday, March 6, Rivadavia will begin his new role and report directly to John Zarling, Sony Music Nashville’s Executive Vice President, Marketing & New Business.

“Ed brings unmatched energy and expertise to lead a team whose mission is to reach our audience in an ever-changing digital and social landscape,” said Zarling. “As the business needs of our artists morph in the interactive space, I am excited to know the Digital Marketing team will be led by one of the industry’s most respected marketers.”

Rivadavia will oversee the digital strategy for Sony Music Nashville’s Arista, Columbia and RCA Nashville rosters, including social media and web campaigns, content development and music video content use. In tandem with his direct-reports, Digital Marketing Managers Caroline Bocko, Rachael Knaak and Jaime Marconette, Rivadavia will identify and develop specific digital opportunities and partnerships to impact artist exposure, fan engagement and revenue.

On his new position, Rivadavia remarked, “I’m thrilled to join the Sony Music Nashville team under the leadership of John Zarling and Chairman & CEO Randy Goodman. I look forward to contributing my digital marketing experience to help foster our artists’ continued career success.”

Most recently Vice President of Marketing and Digital Strategy for Century Label Group, a division of Sony Music, Ed Rivadavia has a Bachelor of Business Administration degree and a Master of Arts, Entertainment and Media Management degree from Columbia College Chicago. Rivadavia’s label history began in 1995 as an intern for Polygram Group Distribution, later taking on the role of Radio Promotion Regional for A&M Records. In New York, Rivadavia was New Media Manager for Wind-Up Records, head of digital marketing at Chris Blackwell’s Palm Pictures, Director of New Media at Roadrunner Records and Sr. Director, Digital Marketing at RCA Records. After leaving RCA Records, he became the Sr. Director of Interactive at Mood Media/DMX and the Vice President, Business Development & Marketing for One Live Media.

Rivadavia can be reached at ed.rivadavia@sonymusic.com.