Sarah Romero has joined G7 Entertainment Marketing, which is part of the independent agency network Project Worldwide, as Director of Brand Partnerships and Strategy. In her newly-created role, Romero will work on new business development and help forge entertainment industry partnerships. She reports directly to G7 CEO Andre Gaccetta and will start in her new position March 27.
Romero most recently served as Senior Manager, Partnership Marketing at Big Machine Label Group, with previous stops at Warner Bros. Records and the CMA working with brands like Anheuser-Busch, Ford, and Delta.
“Sarah’s decade of entertainment marketing experience in brand partnerships will increase the playing field for G7 moving forward,” said Gaccetta. “We’re thrilled to have such an ardent music fan and industry leader joining our team.”
Nashville-based G7 counts Ram Trucks, Cisco, Salesforce, Fireball Cinnamon Whiskey, and Harley-Davidson among its clients.
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