Jack Purcell Joins EM.co

Jack Purcell

Jack Purcell has joined management company EM.co as Sr. VP, Radio Promotion & Marketing. Purcell was previously Big Machine’s Sr. VP/Promotion.

In his new role, Purcell will “create and implement radio strategy” for EM.co’s artist roster, which includes Tim McGraw. The deal also involves working with Sandbox Management client Faith Hill.

“We are thrilled to add Jack to the EM.Co and Sandbox teams,” said Sandbox’s Jason Owen and EM.co’s Scott Siman. “He is one the most awarded radio executives and highly respected people in the industry and we look forward to working with him closely on new projects.”

Purcell joined Big Machine in 2006 as VP, Promotion and rose through the ranks to his current position in 2012. His career has also included 17 years at Warner Bros. and time at Adium/Koch.


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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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