Braden Carney Named Head of Digital At UpgradeMedia

Former Big Machine Label Group Director of Marketing and Social Media Braden Carney is exiting the label to head the digital department at UpgradeMedia.

Carney has been with BMLG for six years and worked on 20 chart-topping albums during his time with the label.

“While at Big Machine, Braden’s work assisted 20 No. 1 albums! I wanted the best to run Social at UpgradeMedia. Braden, who managed over 223 million followers on Facebook and Twitter alone, brings platinum social performance to our clients.” said Jason Nunnelley, CEO of UpgradeMedia.

“Big Machine has been my home for the past six years and I couldn’t be more grateful for the incredible ride. It has been an honor to work with Scott Borchetta, Kelly Rich and the rest of the BMLG team – their guidance and friendship mean the world to me,” Carney said. “The music and magic that has come out of that building is unlike any other and I look forward to witnessing their continued success.”

Carney can now be reached at braden@upgrademedia.com.

• Author
• Recent Posts

Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

Latest posts by Lorie Hollabaugh (see all)

• Fort Nash Debuts The Fort By Fort Nash Ultimate Country Lifestyle Clubhouse - June 5, 2026
• New Documentary Explores Story Behind Nashville’s Contemporary Christian Music Scene - June 5, 2026
• Brent Cobb Releases ‘Live a Song, Write a Memory, Vol. 1’ - June 5, 2026