Former Big Machine Label Group Director of Marketing and Social Media Braden Carney is exiting the label to head the digital department at UpgradeMedia.
Carney has been with BMLG for six years and worked on 20 chart-topping albums during his time with the label.
“While at Big Machine, Braden’s work assisted 20 No. 1 albums! I wanted the best to run Social at UpgradeMedia. Braden, who managed over 223 million followers on Facebook and Twitter alone, brings platinum social performance to our clients.” said Jason Nunnelley, CEO of UpgradeMedia.
“Big Machine has been my home for the past six years and I couldn’t be more grateful for the incredible ride. It has been an honor to work with Scott Borchetta, Kelly Rich and the rest of the BMLG team – their guidance and friendship mean the world to me,” Carney said. “The music and magic that has come out of that building is unlike any other and I look forward to witnessing their continued success.”
Carney can now be reached at [email protected].
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