Americana Music Association Sets Showcase, Panel For SXSW 2017

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• March 6, 2017

The Americana Music Association has announced the line-up for its 17th consecutive sanctioned showcase at SXSW, Wednesday, March 15 in Austin, Texas.

The official Americana showcase will feature The Secret Sisters, Kasey Chambers, Valerie June, Shannon McNally and Whitney Rose, taking place at Cooper’s Bar-B-Que (217 Congress Ave.) in Austin and starting at 8:15 p.m. A SXSW badge or wristband will be required for admission.

This year’s event is made possible by SESAC and Change The Conversation, a community coalition striving to improve the environment for women in country music.

In addition to its musical presentation, the Americana Music Association has also curated a SXSW Conference panel titled “Americana Without Borders” with speakers Crispin Parry (British Underground), Kasey Chambers (Artist), Nash Chambers (Essence Music Group), Jed Hilly (Americana Music Association) and moderator Peter Blackstock (Austin American-Statesman).

The panel will delve into Americana’s ongoing international growth and expansion while focusing on genre awareness overseas, touring perspectives and the formation of the Americana Music Association UK, the Americana Music Association Australia and other related global industry initiatives.

This featured conference session will take place Friday, March 17 at the Austin Convention Center (500 E Cesar Chavez St.) in Room 16AB at 12:30 p.m.



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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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