Nashville Industry Veterans Team For New Video Streaming Platform

HitsMeUp, a new online platform and app that will give fans access to exclusive content from their favorite artists, including videos, behind-the-scenes coverage, live streaming concerts, exclusive interviews, special announcements, contests and giveaways, and more, is set to launch March 3.

Based in Nashville, the platform was co-founded by five Nashville industry members, Butch Waugh, Skip Bishop, Chris King, Chad Little and Stokes Nielson. At launch, HitsMeUp will feature exclusive content channels from record labels including Big Machine Label Group and Warner Music Nashville.

The new platform will allow artists to create their own dedicated channels and curate an immersive video experience that cannot be found anywhere else. The HitsMeUp founders want to fairly compensate artists and content owners beyond the existing platforms and is powered worldwide by PublicVine’s PaaS technology.

HitsMeUp has also created a proprietary reporting system to ensure that the platform would be music industry and artist friendly. Video views on HitsMeUp will be counted by Nielsen’s consumption charts, allowing artists to share in a more equitable formula for royalties. HitsMeUp channels will also include multi-screen experiences where visitors can find tour schedules, shop for merchandise, and more, while watching videos uninterrupted.

“In today’s connected age, there was something missing in the experience between music artists and their fans,” said Waugh. “We created one place where artists can really connect with their fans in a way that they have never done before. Through exclusive video, live streaming concerts, behind-the-scenes experiences, and contests, HitsMeUp offers artists a direct line to their fans in an engaging and personal way.”

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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