BMLG Names Mike Rittberg As Chief Marketing Officer

Mike Rittberg

Big Machine Label Group has named Mike Rittberg as Chief Marketing Officer (CMO). Rittberg will be based out of the label’s Nashville headquarters, working on the wide array of superstar talent under the Big Machine Label Group. Rittberg will begin his new role on Feb. 13.

BMLG President/CEO/Founder Scott Borchetta commented, “In this ever-changing environment, what once was is now no longer…Through constant analysis of the marketplace, we have hit on an incredible new marketing formula and Mike is the perfect executive to lead its operations.”

Rittberg will oversee a variety of teams including branding (formerly PMPS), sales, marketing, ecommerce, data and streaming under BMLG’s new super-marketing missive.

Prior to joining Big Machine Label Group, Rittberg worked for Bill Silva Management and was involved with the management of Linkin Park. His past stops include General Manager at Verve Music Group (UMG) as well as Senior Vice President of Reprise Records, owned by Warner Music Group. Rittberg has worked with artists including Michael Bublé, Disturbed, Green Day, Eric Clapton, Josh Groban, Stevie Nicks, Neil Young, Michelle Branch, Iyaz, and My Chemical Romance. Rittberg’s experience also extends into promotion, where he oversaw rock and alternative promotion for Warner Bros. Records for artists including Linkin Park, Red Hot Chili Peppers, Muse and Van Halen.

“I’m grateful to Scott and Andrew for this amazing opportunity to join Big Machine,” shared Rittberg. “I’m excited to work with and for such a talented roster of artists. I look forward to joining the staff in Nashville next week!”

Rittberg can be reached at and 615-324-7765.


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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at

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