Big Machine Label Group, Bell Media Forge New Media Alliance
Big Machine Label Group head Scott Borchetta is expanding his reach for the company globally with a just-announced new partnership with Bell Media. Together Bell and BMLG will discover and develop new talent around the world via a new TV format that will showcase up-and-coming musicians on a national and international stage. The multifaceted entertainment initiative between Bell Media and BMLG will cultivate talent through new television, radio, recording and live concert projects.
Bell Media is Canada’s leading content creation company with assets in television, radio, advertising, and digital media. The company owns 30 television stations led by CTV, Canada’s highest-rated television network, 30 specialty channels, and four pay TV services, including The Movie Network and Super Écran. Bell is also Canada’s largest radio broadcaster with 215 music channels including 105 radio stations in 54 markets across the country which are all part of the iHeartRadio brand and streaming service.
“Bell Media has a track record of success in live music production, extensive platforms, and leading promotion of homegrown talent in many areas,” said Borchetta. “Together, our strengths make us strong partners to lift this global project off the ground.”
“Bell Media builds upon its commitment to artist development with this new initiative, and with whom better to align than the best in the business, Scott Borchetta,” said Randy Lennox, President, Broadcasting and Content, Bell Media.
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