The Country Radio Seminar and Edison Research will present new research data on mobile music options for listeners in “The Mobilization of Country Radio” panel on February 23rd. Presented by Edison’s Larry Rosin, Tom Webster and Megan Lazovick, as well as mobile expert Tim Hayden, co-author of “The Mobile Commerce Revolution,” the panel will explore the diversity of radio usage, streaming behaviors, and online music consumption of today’s fans.
To obtain the research data, Edison conducted one-on-one interviews with 1,500 participants to investigate their mobile-usage habits as well as observed a day-in-the-life to fully understand a typical day’s mobile usage and to “put a face with the phone.” With mobile devices playing a central role in so many lives, Edison wanted to explore how country listeners compare to those of other formats, how the smartphone is changing the way users listen to radio and consume music, what other types of things they are using those devices for, and just how radio can capitalize on those behaviors.
More information on this and other CRS panels can be found at www.CountryRadioSeminar.com or on the CRS mobile app, which provides attendees with an expanded agenda, panel descriptions, speaker bios, live performances, CRS after-hour activities and more.
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