BMLG To Launch Digital Video Platform

Big Machine Label Group will soon launch a proprietary digital video platform, Big Machine TV, giving fans direct access to content featuring the label’s roster of artists. Video viewership on the new platform will count toward Nielsen’s consumption charts.

The platform will include music videos, exclusive interviews, announcements, and behind-the-scenes content for all of the label’s artists, including Taylor Swift, Reba, Tim McGraw, Florida Georgia Line, Thomas Rhett, and more. Each artist will have an individual channel on the platform, allowing fans and viewers to search for desired content easily.

“Big Machine has always pushed the envelope, and we found ourselves asking, ‘Is there a better way when it comes to syndicating our online content, pushing it onto social media, protecting it and ultimately monetizing it at the highest rate possible to benefit our artists?’” said BMLG President and CEO Scott Borchetta. “And the answer was ‘yes’. The Big Machine TV platform is an incredible tool to better serve our artists and their fans by delivering content when and how we want, all the while making sure the creators are compensated fairly.”

More details about the launch will be revealed in the coming weeks.

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Jessica Nicholson

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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