Word Records Invests In Christian Hip-Hop With New Imprint

Joseph Prielozny

Joseph Prielozny

Word Records has launched the hip-hop imprint IVAV (4 Against 5), led by producer Joseph Prielozny. The imprint recently signed artist Steven Malcolm, with a debut self-titled album slated for release Feb. 17.

Prielozny served as an on-staff producer at Reach Records since 2008. At Reach Records, his production duo COBRA worked with chart-topping Christian hip-hop artist Lecrae. Prielozny began working in Word’s A&R department in 2015.

Prielozny brings his production skills to Malcolm’s upcoming project, which includes a collaboration with former Group 1 Crew member Blanca.

While finishing his self-titled album, Malcolm has been touring as part of the 2016/2017 Winter Jam Tour.

The label imprint comes as Christian hip-hop has become increasingly popular in recent years. Artist Lecrae‘s sixth studio album, Gravity, released in 2012 and earned a Grammy. His seventh album, Anomaly, released in 2014 and debuted atop the Billboard Top 200, becoming the first album to top both the Billboard 200 and the Gospel chart simultaneously





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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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