Sony Music Nashville Names Jennifer Way To Director, Marketing Role

Jennifer Way

Jennifer Way

Jennifer Way has joined Sony Music Nashville as Director, Marketing, reporting to Hannah Dudley, Vice President, Marketing. Way will be responsible for the strategy, development and execution of targeted marketing campaigns for her assigned artists.

Dudley says, “I am extremely excited for Jen to join the marketing team, bringing her considerable experience and excellent relationships to her new family at Sony Music Nashville.”

With over 10 years marketing experience with Universal Music Group Nashville, Jennifer Way was Manager, Marketing & Artist Development. She has an extensive background in marketing and product management for such artists as Keith Urban, Chris Stapleton, Kacey Musgraves, Lady Antebellum, Hillary Scott & The Scott Family, Charles Kelley, Jordan Davis and David Nail. Her recent launch highlights include the 2017 GRAMMY-nominated albums Love Remains by Hillary Scott & The Scott Family and Keith Urban’s Ripcord, as well as Chris Stapleton’s Traveller.

Jennifer Way remarked, “It’s such an exciting time for Sony Music Nashville and I’m honored to be joining the team as the newest member. I can’t wait to jump in and begin working with these incredible artists.”

A graduate of Berklee College of Music, Way resides in Nashville with her family. She can be reached at jennifer.way@sonymusic.com.

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About the Author

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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