Mandy West Returns To GrassRoots Promotion As VP, Client Development

mandywest11-28Mandy West has returned to GrassRoots Promotion as VP of Client Development. West had previously served as Promotion Coordinator, Radio Tour Manager and then Director of Operations at GrassRoots Promotion in her 11-year tenure before leaving for two years to serve as VP of Operations for The Clif Doyal Agency. West’s stops prior to GrassRoots Promotion included i.v. inc., transparent creative management and Clear Channel Spectacolor in New York.

As VP of Client Development, West will work with new clients to develop their radio promotion and social media campaign strategies and will also represent GrassRoots Promotion’s new products and services to artist and label clients including the GrassRoots proprietary Interactive Radio Airplay Map and the Facebook Target Tastemaker Ad Campaign.

GrassRoots Promotion celebrates 20 years of business in 2016 and includes radio promotion to non-reporters, Traction, MusicRow CountryBreakout Chart, Billboard Indicator, Aircheck Activator and Texas reporters along with social media marketing, consulting and radio syndication.

GrassRoots Promotion Managing Partner and Co-owner Nancy Tunick states, “We are so thrilled to have Mandy back as part of our GrassRoots family. Mandy is uniquely qualified to work with our artist clients and labels as she has broad marketing experience and was instrumental in helping to develop many of our existing services.”

West says, “In so many ways, it feels like I’ve come home. GrassRoots is an amazing company and I’m genuinely excited to accept this new role and to be a part of an exceptionally talented team—and they’re nice people too! I’m looking forward to continuing their long-standing tradition of providing excellent client care—as well as introducing some really innovative new services and products. It’s great to be back!”

West can be reached at 615-226-3355 or at


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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at

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