Eric Church has launched his Highway To Home furniture collection, available in RoomsToGo stores and select retail outlets. The new line includes bedroom, dining room, occasional and upholstery pieces, as well as accent pieces.
If Church hadn’t established a name as one of country music’s most consistent hit-makers since releasing his debut project Sinners Like Me in 2006, the singer-songwriter might have made a living in a successful family furniture business in Granite Falls, North Carolina. Church is the son of longtime industry executive Ken E. Church, who has worked as president/CEO of Southern Furniture Company, Clayton Marcus, and LADD Upholstery Group. Eric Church formerly worked in his father’s upholstery plants.
In the track, “What I Almost Was” from his debut project, Church details how he almost cut his musical career short, as evidenced by the lyrics: “Yeah, I moved on back home and came awful close / To being some son-in-law to some CEO / Coulda been a corner office, country club, suit and tie man / Answerin’ to no one but her and him.”
Church pays homage to his North Carolina roots and to his life story through the new Highway To Home furniture line, which features four distinct collections: Heartland Falls, Silverton Sound, Arrow Ridge and Hickory Canyon. Named after fictitious places that represent destinations along his journey, the collections include a mix of arts and crafts, urban-industrial, and eclectic pieces with a touch of rock ‘n’ roll whimsy.
“Staying connected with my roots has always been important to me and Highway to Home is a natural extension of my family heritage,” says Church. “My dad was in the industry. My first job was in a furniture plant, so yes, it is in my blood. This project is truly about building a home around those experiences and memories that make up our lives.”
“Highway to Home is about the journey home—the ultimate destination,” said Pulaski Furniture President Page Wilson, Church’s partner in the venture. “This is not necessarily about Eric’s songs or performances, but instead founded on the adventures and experiences of a traveling musician through the eyes of a creative writer as he travels the world from show to show and home again.”
Church has designated a portion of the proceeds from Highway to Home to be donated to JDRF through his Chief Cares foundation. JDRF is a leading global organization focused on type 1 diabetes research.
For more, visit highwaytohome.ericchurch.com.
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