Brad Paisley Stars In Nationwide’s New Advertising Campaign

Brad Paisley in the new Nationwide’s “Songs For All Your Sides” campaign.

Brad Paisley has teamed with Nationwide Insurance as part of its latest advertising campaign.

In a new video, Paisley reimagines Nationwide’s classic “Nationwide Is On Your Side” jingle, expanding it to include many of life’s little moments, from retirement planning to envisioning a “man cave” for a new home.

“As a songwriter, the whole premise of there being more to the Nationwide jingle beyond those seven catchy notes is exciting,” Paisley said. “It intrigued me right away.”

The “Songs For All Your Sides” campaign will incorporate a mix of musical genres, and focuses on the brand’s diverse set of offerings, including property and casualty insurance, banking, small business protection and retirement planning.

The campaign debuts Friday (Aug. 5) during NBC’s broadcast of the Olympics opening ceremonies.

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Jessica Nicholson

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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