Live Nation Teams With NextVR For Virtual Reality Concert Series
Live Nation has partnered with NextVR for a series of virtual reality concerts featuring hundreds of performances from Live Nation artists.
The virtual reality experience will allow access to every nuance of a show, from backstage access, to front-row and on-stage views during the performances. NextVR’s proprietary 3D VR audio program will be utilized for the performances.
Live Nation and NextVR are currently working on the lineup of artists that will be involved, though they have stated that all Live Nation events are possible candidates for inclusion in the virtual reality series. The first music experience will take place this summer, with a schedule of events due later this year.
A NextVR rep tells MusicRow that initially all programming will be free, but that pay-for-view programs will follow. Fans can download the free NextVR app for Gear VR to view the live music events, with additional viewing platforms to follow.
“We are excited to bring music fans a new and completely immersive way to see their favorite artists perform in places they may not have access to,” said Jordan Zachary, chief strategy officer at Live Nation. “It’s an exciting opportunity for Live Nation to have a partner with such a strong foundation in live, virtual-reality broadcast technology helping us redefine how we deliver content and terrific experiences on behalf of the world’s most exciting performers.”
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