The Kings of Leon will help Nashville ring in the New Year in a big way by headlining the free Jack Daniels Bash on Broadway.
The event has continuously grown since it began seven years ago and last year drew a record crowd of over 130,000, resulting in $17 million in direct visitor spending, 22,000 hotel rooms booked, and national exposure for the city on ABC’s Dick Clark’s New Year’s Rockin’ Eve broadcast.
“The purpose of this event is to bring in significant direct visitor spending to Nashville and to market the brand of Music City, and it has been increasingly successful each year on those fronts,” said Ken Levitan, chair of the Nashville Convention and Visitors Center board of directors and president of Vector Management, home to the Kings. “With the Kings headlining this year, our opportunity to grow both of those areas—particularly with an international audience—is significant.”
The NCVC is logistically planning for 150,000 fans on Broadway, the largest crowd size ever for a Nashville concert and the largest Music City New Year’s Eve event to date.
“I can think of no place I’d rather play New Year’s Eve than at home with 100,000 of my closest friends,” said Kings of Leon’s Nathan Followill about the burgeoning event.
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