Wireless Ear Buds Offer Personalized Concert Experience

Live Nation, Universal Music Group, and WME Entertainment have all invested in Doppler Labs’ new Here Active Listening System, the first set of in-ears that uses two wireless buds and an app to let the listener control and personalize their live audio environment.

The company launched on Kickstarter earlier this month and surpassed its original goal of $250,000 in less than 48 hours, raising $375,000 in its first week.

The listening system allows the wearer to augment real world sounds and transform any concert or live music event as they wish. The system has been designed to adjust any sounds around you to help optimize listening ability while reducing unwanted noises.

“Support from these music industry leaders helps position the Here Active Listening System to revolutionize live entertainment—especially for concerts and live music,” said Noah Kraft, CEO/Co-Founder of Doppler Labs. “The technology we have created with Here has the potential to make every seat in the house the best seat in the house by allowing every listener to personalize their live audio environment based on their own specific listening preferences.”

Through the Kickstarter campaign, which runs through the beginning of July, consumers can purchase the Here buds and app at a special price of $199 before they are available commercially. Backers can also be a part of developing the Here audio platform and have access to other exclusive Kickstarter rewards.

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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