Jake Basden has been promoted to VP of Publicity and Corporate Communications at BMLG. Basden oversees communications for the group’s imprints Big Machine Records, The Valory Music Co., Republic Nashville, Dot Records, Nash Icon Records, and Big Machine Music Publishing. He reports to BMLG President and CEO Scott Borchetta.
“Jake’s ability to understand and develop the narrative is a sign of a great publicist and communicator. He’s also a great team leader and he continues to guide his ‘Killer B’s’ to new heights in breaking important stories, expanding the BMLG corporate brand, and knocking down doors for all of our artists and executives,” shared Borchetta. “It’s not a cliché when I say this promotion is so well deserved.”
“At Big Machine I am surrounded entirely by people who go to work every day of the week with the mindset of never settling for anything but the best,” said Basden. “I am grateful for Scott Borchetta who gave me this opportunity—this dream job—four years ago. His continued trust and confidence in my team is the catalyst for our success. I couldn’t be prouder.”
He has worked with the label’s artists, including propelling acts such as Florida Georgia Line, Brantley Gilbert, Thomas Rhett, and Maddie & Tae to star status. He also worked on Taylor Swift’s albums including RED and 1989. Basden led the publicity campaign for the documentary Glen Campbell…I’ll Be Me and its soundtrack, which won a Grammy Award for Best Country Song and earned an Academy Award nomination in the original song category.
Basden joined the company in 2011. The Oklahoma native previously worked as Director of Media Relations in the sports and entertainment division of Edelman. In 2008, at age 24, he earned PRWeek’s Young PR Professional of the Year honor, and in 2011, he was recognized by his alma mater, University of Oklahoma, with the Young Alumni Distinction Award from the Gaylord College of Journalism and Mass Communication.
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