With scores of musicians, fans and industry types congregating in Texas for the annual SXSW, YouTube took advantage of the proximity to artists, managers, and other industry execs to showcase its latest wares.
In its artist lounge at SXSW, YouTube provided a demo for one of its latest tools, YouTube Music For Artists. The tool tracks an artist’s YouTube stats, such as the Top 100 cities viewing an artist’s music via YouTube, and total song plays (beyond just official artist videos), and date maps which track YouTube views each week. A separate world map features information on the artist’s popularity in various geographic locations, based on YouTube views.
According to digitalmusicnews.com, YouTube Music for Artists’ product manager also hinted at a future release of customized, targeted in-video content cards to inform viewers when an artist will perform in their area. It is a feature that social media giant Facebook already offers–for a price.
Additionally, YouTube has begun offering the feature Cards, graphic annotations that link to artist merchandise sites, official artist sites, concert ticket sites, and more. The rollout of Cards will soon replace the text-only annotations that have been a YouTube mainstay for years.
Cards can also link to approved vendors such as BandCamp, BandPage, iTunes, Google Play, BandsInTown, SongKick, CafePress, Band Merch, Etsy, Topspin, and others.
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